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An iconic part of the United Kingdom, the National Health Service (NHS) is the biggest employer in the country with over 1.5m employees as of 2018. Identifying each member of staff and their role is essential for colleagues, visitors and of course patients; as such identity cards and subsequently lanyards, card holders and clips are used by each of the 1.5million+ members of the NHS workforce.

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We’re under no illusion, we know that marketing and competing with your competitors is a lot of work, there’s a lot of noise and thousands of things to think about. There are the obvious ways to market yourself i.e. paid ads, social media, traditional print etc but there’s quite an astonishing trend in people re-investing in physical items to act as their secret marketing weapon.

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If you’re in the market for lanyards, there can be a lot of irrelevant information to get through, especially if you aren’t too sure exactly what you’re looking for. Lanyards or ‘those things you hang round your neck.’ come in a variety of choices, but some are more universal than others. Dye sublimation lanyards are a prime example of this. It sounds quite complicated we admit but its quite the opposite. They are one of the ‘all-rounders’ that are fantastic for a huge list of reasons.

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Lanyards and ID badges are a great tool for many situations, especially corporate offices when used in the correct way. Not only can it help differentiate between departmental staff and bring up the level of security, but it can even assist in advertising your company which can be helpful for online businesses especially if thats where you’re operating the most.

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Colour is such a fundamental part of branding, we think it’s severely underestimated with the potential power it has and how it affects us subliminally.

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