Custom Merchandise for Clubs and Entertainment Venues
Following a sustained period of closure during the Covid-19 pandemic, night clubs and entertainment venues are now trying to get business back on track and entice people back. Particularly with the start of the new academic year, and university students in towns and cities ready to enjoy nightlife, custom merchandise for clubs and entertainment venues can be a fantastic marketing tool to encourage party goers to visit.
Uses For Custom Merchandise at Nightclubs
In big cities and larger towns competition to fill night clubs and evening entertainment venues is tough. Particularly, where there is a large student population it is not unusual to see people handing out flyers advertising venues with a discount code, it is also not unusual to see those flyers scattered around the pavements! Thinking outside the box, and investing a bit more into marketing ideas, could help you to reap with the rewards with a full club every weekend. Custom merchandise could be the perfect idea with many uses including:
- Entry wristbands/lanyards
- Drinks promotions
- Lanyards for whistles or lights
- Competition freebies
- Staff
Custom Entry Lanyards or Wristbands
Instead of handing out leaflets, why not hand out a lanyard or wristband that the potential partygoer could wear. Brightly coloured lanyards or wristbands that feature the name of your club could guarantee free entry before a certain time or reduced-price entry, or any other promotion that you would like to give. Wristbands or lanyards could be customised to suit, they could feature a specific date or month of validation, different colours could denote the period of validity, your imagination is the limit for promotional ideas.
A leaflet is easily discarded, a wristband can be worn, and is an easy reminder of the transaction with the promoter earlier in the day, and more likely to convert to a visit to the club. Whether you offer free entry or reduced-price entry a wristband particularly is a great way of enabling access to the venue.
With contactless payment easy to set-up, you could even use customised wristbands as an entry ticket. Wristbands printed for each date, with the club’s logo can be handed out to people that interact with the promoters and pay in advance by contactless. A wristband being worn is difficult to lose and may increase visits to the venue.
Drinks Promotions
Promotional offers for drinks could also be managed with the use of wristbands or a lanyard. Lanyards are fully customisable and can include a safety release, which would be an ideal feature to have in a busy club, you can browse the range of lanyards available here. Lanyards can be supplied with optional card holders or plastic pouches, that could in turn be used for stampable loyalty cards allowing free or discounted drinks with X number of purchases. This type of promotion could run over a period encouraging repeat custom and multiple uses for the lanyards.
Lanyards for Accessories
How successful a club or evening entertainment venue is, is reliant on the atmosphere. Encouraging customers to have a good time and actively participate equals higher levels of satisfaction and repeat visits. Lanyards can hold accessories such as whistles or lights that can in turn be used throughout the evening and provide an easy way for people to get involved.
Competition Freebies
Another way of encouraging participation is through competitions or inviting customers into the limelight. Whether for winning or taking part handing out customised merchandise is a fantastic way to show appreciation to those that are taking part. How to use custom merchandise for freebies is a vast topic, here are a few ideas to get you started:
- A custom wristband providing free entry for the wearer and 3 friends on another occasion
- Customised tote bag filled with glow sticks, drinks/entry vouchers and other branded merchandise
- Branded soft PVC keychains
- Lanyard with attached free drink voucher – a great choice for students that use ID lanyards daily and may reuse this frequently at university if the design and colours appeal to them!
Staff
Finally, for any business including those in entertainment it is necessary for staff to be fully identifiable. From security guards to those pulling pints behind the bar staff lanyards are essential. Personalised lanyards are a great value purchase for staff and can be ordered in quantities as small as 100 per order. Add on an ID card holder enabling each member of staff to be easily identified. These cards can also be used for access to restricted areas, access can be given for servers using the tills, security that need to access camera rooms, management areas, and of course allowing all employees access to staff toilets and break rooms.
Custom Merchandise for Entertainment Venues
Personalised products are a great choice for entertainment venues and nightclubs. Whether lanyards, wristbands, or other custom merchandise every item ordered at Absolute Lanyards is made to the highest quality. All products can be tailored to your requirements with bespoke colours, the logo of your nightclub or venue, and any slogans or text required. For a custom quote contact us via the quick quote form or online chat and we will get back to you quickly.